After a prolonged slump, PokerStars reversed its downward trend in December, marking its first notable market share gain since last summer. The platform was the only major U.S. online poker room to post a revenue increase during the month, despite December traditionally being a peak period for online gambling.
According to PokerScout estimates based on regulatory filings, total U.S. online poker revenue reached $7.83 million in December, roughly flat compared to November. While the overall market saw a decline in daily average revenue for the second consecutive month, PokerStars stood out with a strong performance.
The Numbers Behind the Recovery
PokerStars’ December highlights:
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Revenue: $2,103,667 (industry total: $7,826,826)
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Market share: 26.9% (up from 22.8%)
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Daily average revenue growth: +14.2% (industry average: -3.2%)
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Annual growth: -29.2% (industry average: -7.7%)
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Revenue from Pennsylvania: 38.2% (industry average: 29.1%)
The recovery allowed PokerStars to narrow the gap with BetMGM Poker, whose lead dropped from 69% in November to 41% in December. Pennsylvania remains a critical market for PokerStars, even after revenue there fell nearly 20% due to its absence from the Multi-State Internet Gaming Agreement, which benefits competitors like BetRivers, WSOP, and BetMGM.
Promotions Fuel Temporary Boost
PokerStars’ rebound was likely aided by holiday-themed promotions, including Holiday All-In Shootout freerolls awarding $1,000 each and four-hour daily Happy Hour rakeback boosts for cash game players. While such incentives tend to drive short-term traffic, the lasting effect on market share remains uncertain. The upcoming Winter Series tournaments running through February 2 may help sustain player engagement.
Looking Ahead
Historically, PokerStars has experienced strong seasonal fluctuations. Last year, revenue grew roughly 28% from October through January, leveled off in February, and then declined steadily through June. Whether December’s gains signal a sustained recovery or a temporary spike from seasonal promotions will become clearer once January data is released.
PokerStars’ December rebound demonstrates that even after months of decline, strategic promotions and strong Pennsylvania performance can help the former U.S. market leader claw back ground. However, with major competitors entrenched in key states, the path to regaining dominance remains challenging.
